PROJECT 1
Polish Me Pretty, a startup featured on Shark Tank India, is facing challenges in effectively understanding and targeting the millennial segment of the beauty market. The company requires a deep dive into the unique preferences, purchasing behaviours, and lifestyle choices of millennial customers to refine its marketing and product strategies. This involves not only identifying the key traits and trends that define millennial engagement but also developing insights into how these consumers interact with beauty brands online and offline. Polish Me Pretty seeks a consulting report that will not only map out these dynamics but also suggest actionable strategies without predefined solutions to enhance customer acquisition efforts. The report should help in devising tailored marketing campaigns, product offerings, and customer experiences that resonate with this demographic, aiming to position Polish Me Pretty as a preferred brand among millennial beauty enthusiasts.