This Project seeks interns to perform comprehensive market research and develop a targeted marketing strategy aimed at Gen Z and youth audiences. Interns will conduct a market study to assess consumer perceptions of the upcoming flavour combinations already in the company’s manufacturing pipeline, as well as identify additional potential combinations, preferably inspired by local flavours. This research will involve analysing youth audience attitudes toward these flavour options and their overall perception of the Crossroads brand. Based on these insights, interns will create a strategic marketing plan to engage younger consumers, focusing on promoting both existing and potential future flavour combinations for Crossroads’ infused tea drinks.