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About

India's answer to Lululemon, redefining athleisure wear with a focus on blending global fashion trends with Indian sensibilities.

PROJECT 1

The project aims to establish core values for Cava Athleisure by refining its vision and mission, benchmarking competitors, and aligning branding strategies.

PROJECT 2

Students collaborate with CAVA Athleisure to develop market-driven product ideas through research and trend analysis, gaining hands-on experience while contributing to the brand’s growth.

PROJECT 3

The project aims to optimize Cava Athleisure's product catalog by identifying underperforming SKUs and conducting a Root Cause Analysis (RCA) to address performance issues. The goal is to enhance sales and profitability through actionable recommendations.

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